Stringent light duty vehicle (LDV) emissions regulations implemented by both the European Union and North America have led manufacturers to expand their offerings of clean diesel vehicles in recent years. Globally, according to
, a part of Navigant’s Energy Practice, clean diesel annual LDV sales are expected grow from 9.1 million in 2012 to 12 million in 2018.
According to a new Pike Pulse report from Pike Research, German manufacturer Volkswagen Group achieved the highest ranking among makers of clean diesel vehicles. The report rates these companies on 12 criteria for strategy and execution, including vision, go-to-market strategy, partners, production strategy, technology, geographic reach, sales/marketing/distribution, product performance, product quality and reliability, product portfolio, pricing, and staying power.
The second main grouping comprises a large number of contenders, including BMW, PSA Peugeot Citroën (PSA), General Motors (GM), Mazda, Mercedes-Benz, Mitsubishi, Ford, Honda, the Hyundai Kia Automotive Group, Fiat-Chrysler, and the automotive partnership of Renault-Nissan.
“The leading manufacturers of clean diesel vehicles in this Pike Pulse report include not only companies that are leading today, but also ones that are poised to capture more market share, either in the largest clean diesel market, Europe, or in newly opening markets such as North America,” says senior research analyst Lisa Jerram. “The key manufacturers in the diesel market are likely to continue to keep their strong position going forward. The question is whether or not newcomers to this sector will be able to compete.”
Volkswagen Group is the overall leader in this Pike Pulse report, due to its VW and Audi brands. The top-selling automotive company in Europe in 2011, Volkswagen is consistently a leading seller of diesel cars in Europe. The company is taking its strong position on diesel technology to the North American market, where it already leads the market in diesel sales, having introduced its first clean diesel model in the United States, the Jetta TDI, in 2009.