SAN DIEGO and WARSAW, Poland, Nov. 7, 2012 /PRNewswire/ -- Teradata (NYSE:TDC), the analytic data solutions company, today announced that one of Poland's largest banking institutions, PKO Bank Polski, has deployed Teradata as a marketing multi-channel campaign management platform to help the bank perform analytics and develop a clearer view of its customers. The resulting intelligence will be used to deliver tailored sales offers that will improve customer acquisition and retention.
"In addition to using the traditional marketing channels of direct mail and branch communications, we have decided to automate our event-based marketing campaigns. The bank will be able to integrate data from all customer contacts; e-mail, branch banking, call centers, mail as well as the Bank's website," said Andrzej Mikusek, leader of campaign management platform project, PKO Bank Polski. "The deployment of multi-channel capability and the resulting enterprise analytics are essential to enable us to better serve our valued customers and enhance our competitive differentiation."PKO Bank Polski will depend on the power of the Teradata Database running on the Teradata Data Warehouse Appliance as the foundation for its new marketing initiative, integrating data from multiple Bank systems, Aprimo Relationship Manager, Aprimo Marketing Studio, KXEN's predictive modeling, and Tableau Software's analytic reporting software. "PKO Bank Polski has selected best-of-breed technologies to build its campaign management platform," said Marek Rudnicki, managing director, Teradata Poland. "The new platform combined with the other technologies will allow more campaigns to be executed, to more customers, in less time; resulting in higher conversion rates." About PKO Bank Polski PKO Bank Polski, founded in 1919, is one of the largest and oldest Polish banks. The bank serves more than 6.15 million individuals with personal accounts, and the number of payment cards issued is nearly 7.2 million. Its network consists of 1,100 branches and over 1,200 agencies throughout Poland with over 27,000 employees. The bank has a 25-percent market share of mortgage lending, which places it into a leading position. PKO Bank Polski is also an important partner for small and medium enterprises, large corporations, and it has a significant market of municipalities, counties, and provinces. About Aprimo Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organizations. We enable marketers to engage, lead, and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo's modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing, including over one- third of Fortune 100 companies and nearly one-quarter of Global 100 companies. Aprimo, a Teradata company, is headquartered in Indianapolis, Indiana, with offices worldwide and on the web: www.aprimo.com.
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