Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced plans to introduce its rapidly expanding Four Points by Sheraton brand to Berlin in 2014. Owned by Proprietas s.r.o., Four Points® by Sheraton Berlin Airport will be the first Four Points by Sheraton hotel in Berlin and the third for the brand in Germany. Starwood’s Four Points by Sheraton brand’s ‘best for business’ approach provides travellers with everything that matters most with stylish design and an uncomplicated friendly approach to hospitality and service – all at a great value. This new-build hotel will be located adjacent to a new business park and just a few kilometres from Berlin Brandenburg International Airport, which is currently under construction in Germany’s capital city.
The signing of Four Points by Sheraton Berlin Airport is part of Starwood’s expansion strategy to open more than 25 hotels across Europe over the next four years.
“We are delighted to partner with E&O Hotels as we introduce the Four Points by Sheraton brand to Berlin,” said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa, and Middle East. “Growing the Four Points by Sheraton brand in key European markets, where we see strong demand for affordable yet innovative lodging options, is core to our development strategy.”
Assaf Onn, CEO of E&O Hotels says: “We are proud of our partnership with Starwood Hotels & Resorts to open the new Four Points by Sheraton Berlin Airport. With easy access to what is expected to become one of Germany’s most important airports, this hotel will undoubtedly become a major attraction for business travellers who appreciate modern hotel facilities at a moderate price.”Four Points by Sheraton Berlin Airport will feature 253 comfortable and stylish guest rooms, two restaurants, a lobby bar, a 24-hour fitness centre as well as meeting and event space and a fully-equipped business centre. The hotel will also feature all of the brand’s defining elements, including the signature Four Points by Sheraton Four Comfort bed and free Wi-Fi in all public areas, reflecting the brand’s promise and insight into the needs of today’s traveller.