PALO ALTO, Calif.
Nov. 7, 2012
/PRNewswire/ -- Aldata, a global leader in
retail and distribution improvement software
, today announced the appointment of
to the new role of President of the Americas reporting into Aldata CEO
. This role will combine all sales and services operations throughout North, Central, and
under one leader. This appointment will enable Aldata to accelerate the expansion of its North American business and leverage the skills and experience of the team to fully address the high growth opportunities of Central and
has over 25 years of experience in enterprise software specializing in retail. His former roles include Group Vice President of the Americas for Oracle's Retail Business, General Manager of Merchandise Operations at Retek, and senior positions at SAP Americas and Accenture.
"Vince brings a wealth of retail sector experience combined with across-the-Americas customer engagement to Aldata," said
, CEO, Aldata, Inc. "With his high energy, motivational style, and proven success, he will ensure we fully address the growing market for our new Omni-Shopper solutions throughout the region."
, formerly President of
, will head all of Aldata's customer delivery for the Americas as EVP of Operations reporting into Beacom. "I would like to thank Brendan for his great work in taking Aldata North America to where we are today, a track record of successful projects with some of the nation's most innovative retailers and his commitment to our organization," stated Simrell. "We can now build on that success across the entire Americas region."
About AldataAldata is a global provider of retailing and distribution optimization solutions that help retailers, distributors and manufacturers address the challenges of rapid changes in shopper behavior and expectations. Aldata's solutions build shopper trust, retention, and development through accurate, relevant, and on time marketing, merchandising, and fulfillment. Founded in 1988, Aldata has an unparalleled track record of delivering successful projects for the world's largest retail and consumer brands, national wholesale and distribution organizations, and regional store chains. More at: