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Why Every Breach Is Different - Beazley Launches New Advertising Campaign For Beazley Breach Response

SAN FRANCISCO, Nov. 7, 2012 /PRNewswire/ -- Beazley, a leading insurer of data privacy and network security risks, has launched a new advertising campaign for its Beazley Breach Response (BBR) data breach solution.  Based on real examples, the campaign focuses on the wide variety of ways in which personally identifiable information can be lost or stolen, underlining the need for a trusted and capable partner that can marshal a comprehensive and coordinated response to a breach.

Beazley has also created a microsite – http://www.everybreachisdifferent.com/ – which contains more information about the risks that data breaches pose to organizations, both financial and reputational, and the way in which BBR meets the challenge. The scale of the problem is enormous: according to data assembled by Privacy Rights Clearinghouse, more than 563,000,000 personal records have been breached in the United States since 2005.       

Beazley began underwriting cyber liability insurance in 2007 and to date has helped clients manage more than 450 breaches, many of them involving hundreds of thousands of customer records.

Mike Donovan, head of the Technology, Media & Business Services team at Beazley that developed BBR, said: "The main point that we are seeking to make through this advertising is that data breaches take many forms, leaving organizations that are unprepared scrambling to respond.  When a breach occurs, the affected organization needs a response that is rapid, thorough and coordinated – and that is what we aim to provide." 

The advertisements can be viewed at https://www.beazley.com/bbradvertising.  They will run in a variety of trade press publications over the next six months, including Modern Healthcare, The Chronicle of Higher Education, University Business, Chain Store Age, Business Insurance, and Leader's Edge.

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