HARTFORD, Conn., Nov. 7, 2012 /PRNewswire/ -- The Web Marketing Association judges will select the best social media advertising campaigns in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.IACAward.org before the deadline of January 31, 2013.
"Marketers using social media, like Facebook and Linkedin, to engage consumers is exploding," said William Rice, president of the Web Marketing Association. "Using either apps or pages can be an effective advertising tool to build brand awareness and engage consumers using social media. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It's also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects".
The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.The Visionaire Group won Best of Show Social Media campaign in the 2012 IAC Awards for The Source Code Mission, which also won Best Movie Social Media campaign. In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as: Mobile AppsEmail message campaignWeb sites (including microsites and landing pages)Online ads (including banner, pop-up or interstitial) Online applicationsIntegrated ad campaignRich media adsOnline Video Online newsletter campaign the client did not choose