(NASDAQ:NEON), the optical touch technology company, announced today that the “Crema Touch” e-reader from Netronix/PAGEone, incorporating Neonode MultiSensing Touch Technology, was launched to the Korean consumer market. The “Crema Touch” e-reader is one of three e-reader products, marketed and sold in Korea and Europe, built on the 6-inch touch module manufactured by Taiwan-based company Netronix. The license agreement between Netronix and Neonode was announced in a press release on April 25 of this year.
Thanks to the overlay free design, which is enabled by the Neonode touch technology, the Crema Touch is very thin and light, weighing only 215 grams. In addition, the Crema Touch consumes very little power - a fact demonstrated by a very long battery life of up to 400 hours on one single charge. These attributes are typical for all Neonode touch enabled e-readers, and are advantages that have made Neonode’s touch solutions the industry standard for most e-reader manufacturers worldwide.
“We are happy to confirm a distinct market pull and global traction for multiple branded devices built on the Netronix platform. The Crema Touch from PAGEone is an excellent example. The Crema Touch could potentially reach a majority of Korea’s many book lovers, making it a very attractive product for us and our partners,” said Thomas Eriksson, Neonode CEO.
“The low BOM cost combined with the brilliant touch performance offered by Neonode's technology allows us to deliver a high value device. The choice of the Neonode technology also permits us to price the Crema Touch very competitively,” said KI Min, CEO of PAGEone.
The Crema Touch is capable of storing 3,000 book titles and the content is provided by Kepub through booksellers and channels like Aladin, Yes24 and Bandinlunis. The Crema Touch e-reader retails at $99.
According to the Korea Electronic Publishing Association, the Korean e-book market totaled $260 million in 2011. The association further indicated that the Korean market would double in size in 2013, to more than 20 percent of the local publishing industry.