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EMC Announces Avamar Business Edition

Avamar Business Edition joins EMC VNXe® and EMC Data Domain® DD160 systems as products available exclusively through EMC Velocity partners.  In each case, these EMC products were designed, sized and priced specifically to provide EMC Velocity channel partners with the opportunity to sell unified and deduplication storage solutions to meet the needs of mid-market customers.

Avamar Business Edition will also be offered as part of the EMC VSPEX™ Proven Infrastructure reference architectures.  VSPEX is a set of complete solutions, proven by EMC and delivered exclusively by EMC channel partners.  VSPEX solutions are designed and validated to ensure interoperability and fast deployment.

Industry Analyst Quote:   

Jason Buffington, Sr. Analyst, Enterprise Strategy Group

"Implementation of integrated backup appliances that combine software and hardware continues to expand briskly in the enterprise.  Today's mid-market companies operate the same kind of IT platforms (just on a smaller scale), so they face essentially the same backup challenges.  The introduction of EMC Avamar Business Edition takes a highly effective and proven integrated backup appliance solution and packages it specifically for mid-sized customers.  Avamar's ability to address both physical and virtual backup should prove useful to these customers, and it comes without the complexities normally associated with disaggregated hardware and software elements."

EMC Partner Quotes:

Matt Rochford, Sr. Director, Arrow ECS, EMC Business Unit  

"Avamar Business Edition underscores EMC's increasing attention to helping its partners to expand the reach of their addressable markets.  Backup and recovery is often a first point of entry into new account relationships for us, and we can now leverage our experience and success with Avamar in enterprise accounts to approach an entirely new set of prospective users in the mid-market segment." 

Scott Look, Vice President & General Manager, Technology Infrastructure Solutions, Avnet Technology Solutions, Americas

"Avnet Technology Solutions adds value and accelerates our partners' success through its global solutions distribution capabilities, and by leveraging strategic partnerships with leading technology solution providers like EMC. With the introduction of Avamar Business Edition, Avnet partners can now pursue new business opportunities and expand their success with EMC Avamar to medium-sized business organizations that need to deploy the same high level of data protection products for effective next-generation backup solutions."  

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