Nov. 7, 2012
/PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of
- Listener hours for Pandora during the month of October 2012 were 1.25 billion, an increase of 65% from 754 million during the same period last year.
- Share of total U.S. radio listening for Pandora in October 2012 was 6.55%, an increase from 4.27% at the same time last year.
- Active listeners were 59.2 million at the end of October 2012, an increase of 47% from 40.3 million during the same time period last year.
Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora's users and usage across platforms. Because Pandora calculates radio market share using a seven-day trailing period as of the end of the month, this figure was temporarily suppressed by the effect of Hurricane Sandy. As of
October 24, 2012
, the company's market share was 6.75%.
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project
, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora
internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love.