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Beginning this week, two industry-leading Western Union prepaid cards will be available at more than 7,400 Family Dollar locations in 45 states.
Western Union (NYSE: WU) and Family Dollar Stores, Inc. (NYSE: FDO) are now offering the award-winning Western Union® Gold Card MasterCard and the Western Union® Telemundo MasterCard at Family Dollar stores throughout the U.S. Western Union and Telemundo created the co-branded card to better serve Hispanic consumers, the fastest- growing consumer segment in the U.S.
“Customers – both our own and those of some of the leading prepaid programs in the market – have told us they are highly satisfied with our cards,” said Mike Hafer, Senior Vice President, Global Prepaid, Western Union. “They see our cards as an easy, affordable way to manage their finances, with no monthly, transaction or overdraft fees. We’re pleased to join forces with retailers around the world like Family Dollar to introduce innovative and unique prepaid solutions.”
“Western Union’s prepaid cards align with Family Dollar’s strategy of providing customers with great value and convenience,” said Paul White, Family Dollar’s Executive Vice President and Chief Merchandising Officer. “We believe that the cards will appeal to our current customers, as well as attract new customers to our stores.”
Both of the cards can be used anywhere debit MasterCard is accepted, including at ATMs and for online shopping. Cardholders can “top up” or reload their cards four ways:
At more than 60,000 retail locations, including Family Dollar stores and 46,000 Western Union Agent locations throughout the U.S.
Via payroll or government benefits direct deposit;
Directing a Western Union Money Transfer® directly onto the card;
Transferring money to the card from a bank account.
Western Union’s general-purpose reloadable (GPR) cards have won five PayBefore Awards in the last two years, including best overall GPR program (Western Union® MoneyWise Prepaid MasterCard) and best consumer value (Western Union Gold Card Prepaid MasterCard) in 2012.