SAN MATEO, Calif. and NEW YORK, Nov. 7, 2012 /PRNewswire/ -- Brand.net, a Valassis Digital company, is announcing Purchase Precision Technology™, a first-of-its-kind targeting technology – delivering probability over possibility and action over exposure. By integrating online and offline data, this new technology delivers the highest return on digital advertising spend and provides advertisers access to decades of proven media intelligence coupled with real-time digital insights. Advertisers can now target ads down to the sub ZIP Code level. This "Re-imagining Reach™" approach has earned advertisers on average $7 in sales for every $1 spent with Brand.net.
"Our Purchase Precision Technology provides tremendous opportunities for companies to take a much more informed approach to their marketing," said Jim Parkinson, Valassis Chief Digital Officer. "We call it the 'learn and scale' strategy. The more you learn about your consumers and their purchase intent, the more you can scale your business."
Brand.net Purchase Precision Technology uses extensive online and offline geographical and behavioral data to deliver maximum targeted reach at scale. It combines Valassis' unique, proprietary data from sources such as TargetExpert, MarketExpert, NCH Marketing Services, Sharpshooters and save.com, with over 2,000 sources of syndicated data from Bluekai, Nielsen, BIGInsight and others. Purchase Precision Technology analyzes these data sets and overlays them with advertisers' campaign objectives, delivering superior insights.
Brand.net sub ZIP Code Advertiser Targeting Zones (ATZ) targeting capabilities look beyond geo-location to anticipate where the right consumer is expected to be. From Valassis' 40-plus year history of delivering targeted media, the Brand.net team knows how to optimize geographies down to the ATZ level eliminating wasted impressions and delivering the best ROI. This technology scales traditional offline data to deliver 50% greater targeted reach than the industry average, allowing advertisers to identify, locate and connect with their most valuable customers.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV