FAB Universal (NYSE MKT: FU), a worldwide distributor of digital entertainment, today announced 2012 third quarter revenue growth of 186% over the third quarter of 2011 for its podcasting platform, Libsyn.
The Libsyn podcasting platform offers a suite of powerful monetization tools for publishers including a dynamic advertising and campaign management system (Alchemy) that targets the 25 million unique monthly audience members who download entertainment from the network. Advertising revenue grew 116% in the third quarter versus the second quarter of 2012. Advertising revenue is generated through the placement of third party podcast advertisements and producer-provided ads. The Alchemy system dynamically stitches ads into the content and provides campaign management and reporting. Revenues are generated through paid placement of podcast advertising from which the producers receive revenue sharing.
“It is very exciting to see a resurgence in podcast advertising, resulting from continued growth in podcast popularity. Advertising was one of the early monetization options for producers and Libsyn has developed many tools specifically geared to help producers maximize their monetization opportunities via advertising,” said Chris Spencer, CEO, FAB Universal Corp. “We know that podcast advertising is successful and have worked with many different Advertising Agencies including Performance Bridge, with whom we have run various monthly ad campaigns each and every month over the last five years. We now look forward to using our knowledge base and technology lead to expand our marketing channels in the US as well in our international franchises across China.”
Libsyn is very excited to announce a new advertiser, Ting.com, that is now working with podcasts on the Libsyn network. Ting is a mobile phone service provider covering the U.S. market. “We find that the relationship between podcast hosts and their audience creates an ROI for our advertising spend that is second to none,” said Sean Hurley, Marketing Manager of Ting. “There is a level of engagement between a podcaster and his audience that banner advertisements just can’t come anywhere close to replicating.”