TAMPA, Fla., Nov. 7, 2012 /PRNewswire/ -- DataMentors LLC, the industry-leading, full-service data quality and management solutions company, announced the release of SocialAppeal, a comprehensive social sentiment analysis and integration tool. DataMentors has partnered with Innovaro, Inc. (NYSE Amex: INV), the Innovation Solutions Company, to power the sentiment analytical capabilities of SocialAppeal.
Many vendors currently offer social media monitoring and analytics. However, SocialAppeal is an innovative solution, one of the first tools in the market today to automatically integrate social intelligence into a marketing database. Through a system of scoring developed by Innovaro, a Sentiment Indicator is assigned to each individual. Using DataFuse, DataMentors' data quality solution, these social records are then cleansed and integrated with other consumer data in the marketing database.
When social information is combined with information such as demographics and psychographics, companies gain valuable marketing knowledge. "As the world continues to become more social, companies must embrace social intelligence to stay competitive," said Pete Giraldi, DataMentors' Senior Vice President, Sales and Marketing. "Social streams contain information on customer purchase patterns, competitive intelligence, product feedback, and market trends. SocialAppeal allows companies to tap into these new marketing opportunities."
Dennis Hooker, Innovaro's Sr. Vice President of Sales said, "We are very excited about the opportunity to partner with DataMentors, powering SocialAppeal with LaunchPad's extremely flexible social mining and analytical capabilities. We are pioneering ways to meet market demand, producing the ultimate social intelligence solution."About DataMentors LLC DataMentors is a provider of database preparation and marketing solutions, featuring DataFuse, PinPoint, ValiData, NetEffect, DataPoint, and DMConsulting. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution, DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions. About Innovaro, Inc. Innovaro is The Innovation Solutions Company. The focus of our business is to help clients innovate and grow. Innovaro offers a comprehensive set of services and software to assure the success of any innovation project, regardless of the size or intent. The Company's unique combination of consulting services, its LaunchPad software product, and its Intelligence and Insights services provide businesses the innovation support to drive success. For more information visit us on the web: www.datamentors.com SOURCE DataMentors LLC