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TheStreet Open House

New Braun Series 5 Shaver Launches 50 Years After Braun Sixtant! Braun Celebrates 50 Years Of Passion For Design And Technological Innovation In Dry Shaving

Braun Series 5

Braun takes a new pioneering direction founded in tradition, but interpreted in a new and contemporary way with a new design language “The Strength of Pure”. The new Braun Series 5 displays the proven Braun design and technological elements such as the studded structure, hard-soft technology and classic colour design but with a new and modern interpretation that illustrates the new design language. The rigid ergonomic shape relates to the functionality of the appliance and how it connects to the human body; soft elements (as with the micron plus), subtle indents and inverted studs make usage comfortable where the appliance touches the hand; as the micron plus had strived to do over thirty years earlier. The geometric shaped switches, already a clear design choice of the sixtant and micron plus, appear again to express the precision and quality of the technology inside. As with the sixtant, and the micron plus before it, well-considered handling goes hand-in-hand with hard to beat performance. The thumb is the key to ergonomic alignment in the razor and with its soft studded structure, the lock switch for the head simultaneously serves as a rotation point for handling.

Embodying state of the art technology innovation and anchored in a strong Braun design heritage, Braun is proud to have sold over 275 million electric shavers in the last fifty years to men across the globe. The new Braun Series 5 shaver is already available in-store. For more information visit www.braun.com.

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About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers to beauty and hair care appliances. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50465734&lang=en



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