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New Braun Series 5 Shaver Launches 50 Years After Braun Sixtant! Braun Celebrates 50 Years Of Passion For Design And Technological Innovation In Dry Shaving

Innovation through the ages:

But it started with the Braun sixtant. The small, sleek sixtant was both a technical innovation and a design breakthrough for Braun in 1962 and it has since achieved iconic status. The introduction of the platinum coated shaver foil vastly improved the quality and protection of the shave, allowing dry shaving to compete with wet for the first time. The hexagonal shaving foil holes, that gave the product its name, were no longer punched but produced using a chemical-galvanoplastic method – a method that, in principle, has not changed for the Braun micron plus/2000, and even the new Series 5.

As this technical innovation could not be seen with the naked eye, the new precision of the appliance was conveyed with a design step-change. The colour change to black-matt was a radical move for this type of product and the surface treatment of the plastic with the matt-brushing of the metallic shear blade frame increased the value and the aesthetic of the product considerably. Braun had created an iconic archetype for the electric shaver that defined the category over the decade, selling over 10 million products, and the revolutionary technology and design continued to influence the Braun micron plus/2000 in 1979, and still influences the design of the new Series 5 today.

Braun micron plus/2000

Designed by Roland Ullmann, in 1979 the Braun micron plus/2000 used the same galvanoplastic shaver foil technology of the Braun sixtant combined with the now typical Braun colour scheme: black housing with silver metal accents. But the micron plus took yet another step forward, setting new standards in design and surface style that still exist in the new Series 5 today. The micron plus combined hard and soft technology for the first time in an appliance – the first example of how surface technology and material could combine to achieve design innovation in a shaver. The 500 soft studs over the whole surface were characteristic of the micron plus but also had a practical use: the appliance had a better grip and did not slide off surfaces. The studded structure quickly became a Braun trademark and feature, even referenced across diverse Braun product categories, along with the now familiar foil technology and colour scheme, on the new Series 5. Further groundbreaking technical innovations of the micron plus were the removable shaving foil magazine, the separately operable long hair trimmer and a patented sliding mechanism. All remain state-of-the-art features that are still in use today as a necessity for any quality shaver.

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