For half a century, Braun, a member of the P&G family of leading brands (NYSE: PG), has led the way crafting high performance electric shavers, rooted in an uncompromised design philosophy. From the launch of the Braun sixtant SM 31 shaver in 1962, and the trademark Braun micron plus/2000 in 1979, Braun is recognised for an aesthetic of form and function, with a focus on ease of use and consistent breakthrough technical innovation. Since then this legacy, spearheaded by pioneering design legend, Prof. emer. Dr. h.c. Dieter Rams, lives on in Braun’s latest launch the new Series 5. With this ethos Braun shavers in the 21st Century remain unparalleled and at the cutting edge of performance-led design.
Braun’s story first started with the creation of a programme with clear design principles from the nucleus of Braun’s design department, Dieter Rams. The Braun sixtant was a demonstration of this groundbreaking new aesthetic and this design simplicity continued as a hallmark of the brand throughout the decades, not least shown by the Braun micron plus/2000 in 1979. Today, Braun design continues to set benchmarks as an industry design leader, recognised by the man who first started that journey fifty years ago – Dieter Rams. The former Head of Design at Braun (1961-1995) commented: “Having handed over responsibility for the Braun product design 17 years ago, I am now pleased to see that Professor Oliver Grabes, with his team, has reformulated the classic Braun design values. I see that these have been used to redesign the Braun Series 5 shaver.”
With regard to the Braun Series 5, the turbo-performance shaver, Rams is referring to inspiration from a long standing tradition of Braun design heritage. The legacy of these products can all be seen in the design of the new Series 5. The manufacture process of the platinum coated shaver foil has changed little since its first introduction on the sixtant, and the matt black design with geometric shaped switches is instantly recognisable as Braun design. Combined with the hard-and-soft surface design, first revealed on the Braun micron plus/2000, the Series 5 is an illustration of fifty years of consistent quality design and innovation.
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