This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

If You Have an iPhone, You're Probably Smart, Married and Female

Stock quotes in this article: AAPL, GOOG

NEW YORK ( TheStreet) -- The U.S. consumer smartphone market reached a historical milestone this year of 119 million users, according to ComScore.

For the record, Google's (GOOG) Android models are the most widely used smartphones, with a 52% market share, followed by Apple's (AAPL) iPhones at 34%, in ComScore data for the three months ending Sept. 12.

While Android and Apple duke it out, another study tries to define who smartphone users are based on the phone they choose. The study, from iGRM, an Austin, Texas, online and mobile marketing strategy firm, talked to 1,001 U.S. consumers in September just as Apple was rolling out its iPhone 5, to find out such things as:

  • What demographic variables, such as age, gender, income, educational level and marital status, differentiate the groups?
  • What service providers do Apple and Android consumers use?
  • How do they rate their service providers and why?

What both sides looked for from their smartphone experience and their providers was markedly different.

Apple users were much more likely to judge their phones based on the quality of the audio and data network and how fast the network operated. Android customers were more focused on "business" aspects, including the quality of customer service, cost of service and "device selection." Also:

  • Apple users are more likely to be female and married.
  • Apple users have higher incomes and are more highly educated. iGR says more Apple consumers have incomes above $50,000 and a college degree.
  • Apple users display more brand loyalty, with more Android users saying they were "undecided" about which smartphone they might buy next.
  • Android users were also more likely to buy a smartphone in the near future.

"Beyond some basic differences, such as service providers and mobile phone brands, other differences became apparent when we analyzed these groups' responses to our survey," says Iain Gillott, president and founder of iGR. "These groups not only have distinct demographic profiles, they also display different trends in their recent and planned purchases, the other computing devices that they use, their use of cellular data services, their desired improvements to their cellular data service and their use of Wi-Fi on their smartphone."

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,042.90 -28.32 -0.17%
S&P 500 1,972.29 -5.51 -0.28%
NASDAQ 4,493.39 -12.4620 -0.28%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs