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Sustainability In The Global Construction Industry 2012-2013: A Global CEO Survey

Scope

The report features the opinions of construction industry senior level respondents related to the following:

• What sustainability means to the industry

• Factors that drive sustainability measures

• Barriers that confront effective implementation of sustainability

• Sustainable and energy efficiency measures and their impact on profitability

• Metrics used for the measurement of sustainability performance

• Procurement of sustainable materials

• Demand for sustainable products and services, including markets that will drive growth

• Changes expected in sustainability budgets and cost saving targets

• Methods of marketing green credentials and the use of media channels

• Sustainability leaders

Reasons To Buy

• Drive revenues by understanding future sustainable product investment areas and growth regions

• Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment

• Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers

• Uncover the business outlook, key sustainability challenges and opportunities

• Understand the effect of sustainability on other players and competitors in the industry

• Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry

• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers

• Identify specific green marketing channels your competitors are using to win business

Key Highlights

• Respondents from the construction industry identified Germany, the UK and Canada as the territories most likely to offer the largest-growth potential to sustainable products and services as indicated by 52%, 51% and 50% of respective respondents.

• Respondents from both buyer and supplier companies expect an increase in profitability due to the adoption of sustainability practices. Of all the C-level respondents, 57% of buyers and 54% of suppliers predict an increase in profitability.

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