This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

River Island Make Their Big Screen Debut

LONDON, November 6, 2012 /PRNewswire/ --

River Island are pleased to announce that we will be making our big screen debut in our first ever cinema advertisement this month.

Filmed at the iconic Pinewood Studios, the advertisement showcases our star pieces and trends of the season, bringing our autumn/ winter collection to life.

River Island worked with a world class team for the shoot, including director Jacob Sutton, who has worked for the likes of Burberry and Stella McCartney, and model Eniko Mihalik who has starred in campaigns for Gucci, Ralph Lauren and Givenchy.

The film ties in with the River Island AW12 advertising campaign; featuring lots of cars and attention-grabbing clothes.

Mary McClenahan, Offline Marketing Manager, says: "You see our stylish River Island boy and girl escaping from their car in a traffic jam. The setting is really atmospheric and the product looks fantastic - we think the film will look amazing on the big screen."

The 30 second advertisement will run across 700 screens in the UK before Twilight: Breaking Dawn Part 2 from November 16 - 24. With estimated admissions of 3.6 million it is set to provide fantastic exposure for the brand.

SOURCE River Island

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
SYM TRADE IT LAST %CHG

Markets

DOW 17,841.98 -86.22 -0.48%
S&P 500 2,080.15 -9.31 -0.45%
NASDAQ 4,919.6440 -19.6830 -0.40%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs