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The Disney/ABC Television Group Raises More Than $16.8 Million During Its Day Of Giving, A National Call To Action Spanning News, Daytime, Primetime, Late Night, Owned Stations, Local Affiliates, Syndication, Cable, Online And Stores

Peggy Dyer, Chief Marketing Officer, American Red Cross, added, "The American Red Cross was thrilled to work with the Disney/ABC TV Group and The Walt Disney Company yesterday in an unprecedented fashion that will provide additional care and comfort for the families affected by Sandy. While the amount of money raised was impressive, their ability to drive the message into the hearts and minds of millions of Americans is truly breathtaking. We are deeply thankful that we were able to mobilize thousands of donations from Disney/ABC's viewers to help so many in need–the 'all hands on deck' effort by Disney/ABC TV made that a huge success."

The DATG 'Day of Giving' messaging was seamlessly incorporated into "Good Morning America," the eight ABC Owned Television Stations and local affiliates across the nation, "The View," "The Chew," "LIVE with Kelly and Michael," "Katie," "General Hospital," "Who Wants To Be A Millionaire," "World News with Diane Sawyer," "Dancing with the Stars," "Nightline," Jimmy Kimmel Live," ABC Family, SOAPnet, Radio Disney, the Disney Stores, Disney.com and ESPN. Social media also played a huge role, as our talent took to the digital space to raise awareness and much needed funds.

In addition, Samsung partnered with the "Day of Giving," matching donations with a $3 million contribution.



Copyright Business Wire 2010
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