FLORHAM PARK, N.J.
Nov. 6, 2012
/PRNewswire/ -- Gerber Products Company, part of the Nestle family, announced today that baby
Mary Jane Montoya
is the new star of the Gerber Generation!
's picture was entered into the 2012 Gerber Generation Photo Search, which attracted more than 308,000 memorable smiles and animated faces during the six week entry period this year!
's mother will receive a
cash prize, and
will have the opportunity to appear in future Gerber advertising.
"Our baby looks just like the Gerber baby, but we still can't believe the photo of our baby won the Grand Prize!" said
's mother. "Like parents everywhere, we think our baby is cute, but to have this honor is something we'll cherish for forever. To us, winning
is like winning a million dollars!"
The Gerber Generation Photo Search was hosted on Gerber's
page, where parents and guardians were invited to enter photos of their children into the search by uploading a picture under the appropriate
Start Healthy, Stay Healthy™
Milestone during the entry period. A panel of Gerber judges reviewed the entries to find children from birth to preschool age whose photos demonstrated visual appeal, expressiveness and consistency with Geber's heritage. The photo that best met these criteria was selected as the Grand Prize winner. This received enormous interest, garnering more than 2.5 million new "Likes" to Gerber's Facebook page!
"We are contacted everyday by moms and dads who ask the same question, 'My baby looks just like the Gerber Baby, how do I get them into your advertising?'" said
, Head of Consumer Communications, Gerber. "By hosting Photo Search on the Gerber Facebook page, we are providing our fans with the opportunity to see their child in future Gerber advertisements. The response has been overwhelmingly positive."