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No!no! (Photo: Business Wire)

Stocks in this article: PHMD

PhotoMedex, Inc. (NasdaqGS: PHMD)(TASE: PHMD) announces that last Sunday no!no!™ Hair broke another beauty sales record when consumers purchased approximately 42,000 units for a total of $10.5 million of retail sales in a 24-hour period on the major television home shopping channel in the U.S. The no!no! Hair removal device, which has been selling on home shopping television since 2007, was featured in a beauty event led by international beauty expert Jennifer Crawford and nationally acclaimed makeup artist Cynde Watson. Ms. Crawford has been a TV spokesperson for the brand from 2009, and has been featured on TV around the world. Ms. Watson is a former Miss New Jersey and has advised cosmetic companies such as Sephora and Bobbi Brown Cosmetics.

no!no! (Photo: Business Wire)

no!no! (Photo: Business Wire)

After five years on home shopping television, no!no! Hair continues to break records, as more than 300,000 no!no! Hair units have been sold through this channel in the U.S. alone - and 3.5 million units have been sold worldwide to date.

“Home shopping television is an extremely important contributor to no!no!’s multi-tiered marketing platform,” said Dr. Dolev Rafaeli, CEO of PhotoMedex and President and CEO of Radiancy Inc. “We are always pleased to set new sales records for ourselves and our business partners, especially when we are beating the records we have set. The results of this event are particularly impressive when considering that much of the Northeast, which represents a large home shopping and direct-to-consumer target market, was engrossed in dealing with the after-effects of last week’s hurricane.”

The previous 24-hour beauty event TV home shopping sales record was achieved over the 2012 Fourth of July holiday when more than 41,000 no!no! devices were sold.

As part of last Sunday’s one-day event, the brand launched the new animal color, limited edition no!no! Hair devices. Leopard is being shown by many of the world’s top fashion designers this fall and the no!no! brand personal care products are capitalizing on this fashion trend. Featured as the no!no! Professional Hair Removal Glam Set, the offer also included a faux snakeskin special case with mirror as well as other no!no! complementary products.

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