UK Marketing Agency Sector Sees Increase In Confidence Says Marketing Agency Search Firm FindGood
LONDON, Nov. 5, 2012 /PRNewswire/ -- FindGood, the London-based Marketing Agency Search and Selection company, has conducted a survey of over 4,300 marketers -- the largest ever of its kind.
"The purpose of the survey was to predict marketing spend trends for the year and to determine how client-side marketers currently make agency selection decisions," says Kimberly Mears, FindGood's Managing Director.
"Of particular note is that marketers are still saying very clearly they prefer to work with smaller agencies -- in an entrepreneurial sector that's good news indeed.
"It's very reassuring to see that budgets are once more on the march, suggesting that marketers see investment in marketing activity as the best way of growing sales whilst the economy remains becalmed."The survey, highlights some keys trends:
- 58% of respondents were optimistic about their businesses' prospects in 2012
- 48% also felt that their profitability would improve
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