This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

UK Marketing Agency Sector Sees Increase In Confidence Says Marketing Agency Search Firm FindGood





LONDON, Nov. 5, 2012 /PRNewswire/ -- FindGood, the London-based Marketing Agency Search and Selection company, has conducted a survey of over 4,300 marketers -- the largest ever of its kind.

"The purpose of the survey was to predict marketing spend trends for the year and to determine how client-side marketers currently make agency selection decisions," says Kimberly Mears, FindGood's Managing Director.

"Of particular note is that marketers are still saying very clearly they prefer to work with smaller agencies -- in an entrepreneurial sector that's good news indeed.

"It's very reassuring to see that budgets are once more on the march, suggesting that marketers see investment in marketing activity as the best way of growing sales whilst the economy remains becalmed."

The survey, highlights some keys trends:

  •  58% of respondents were optimistic about their businesses' prospects in 2012
  •  48% also felt that their profitability would improve

Marketing budgets will increase across all disciplines -- with advertising leading the way, and surprisingly, digital expected to show the least growth.

There is also particularly good news for small, independent marketing agencies in the UK, as a majority of respondents (64%) would prefer to work with owner-managed firms.

Likewise, a majority of respondents (74%) would prefer to work with small communication agencies with 0-35 employees.

The role of marketing procurement is likely to increase -- 34% use marketing procurement already, and a further 8% will do so this year.

FindGood is a marketing agency selection firm that was created to help client-side marketers to select the best marketing agencies for their needs.

You can download the full report for free here: http://findgood.co.uk/reports/2012-uk-marketing-trends-report/

Previous research shows smaller UK integrated communications, advertising, design and digital marketing agencies are turning out excellent work, but are often overlooked by clients. Likewise, when selecting a marketing agency, client-side marketers often rely upon agency recommendations from others within their networks whose needs may be very different to their own.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,155.41 +58.51 0.32%
S&P 500 2,102.34 +3.81 0.18%
NASDAQ 4,987.6840 +20.5430 0.41%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs