Editor's Note: This article was originally published on Real Money on Nov. 5. To see Jim Cramer's latest commentary as it's published, sign up for a free trial of Real Money.
Maybe it was the storm. Maybe it is the election. Whatever, we have some stellar news that's just being processed incorrectly by the market or is only just now getting its due.
The most obvious of these is Disney's (DIS) purchase of Lucasfilms for $4 billion. I thought this was perhaps the greatest stroke of genius yet for CEO Bob Iger and that includes the brilliant Marvel Entertainment buy a few years back. Immediately Disney's stock got hit because the deal wasn't accretive. Contrast that with the immediately accretive purchase of Warnaco by PVH (PVH), which caused PVH to go to $113 from $91.
Now, I am not denigrating the market's reaction to the PVH deal, especially considering that PVH made fortunes when it bought Tommy Hilfiger not that long ago.But people are totally overlooking what Disney can do with Lucasfilms. First, the franchise can produce multiple films that sell worldwide. Remember, it is incredibly easy to do a line extension and spinoffs, particularly with Star Wars, but to create one from scratch, a la John Carter, is fraught with difficulty. Second, consider how much hay Iger's made with his purchase of Pixar, again, something that was originally perceived as an overpay as Lucasfilms was regarded just last week. Any reader of Walter Isaacson's amazing biography of Steve Jobs knows the clarity of vision both Iger and Jobs possessed about what could be done with Pixar. Iger understood that Pixar was capable of producing hit after hit including many that were on the drawing board when Disney bought the company. Third, I recall when Disney bought Marvel and people, again, thought that that Iger paid too much. It only took a couple of movies to make it back and The Avengers to hit it out of the park, Again, though, Disney's only scratched the surface of the stable of characters Marvel has. But it is the back half that has me even more intrigued. I was always looking for a new excuse to go to Disney because I loved taking my kids there. New rides always drove the trips. Now with this acquisition, you don't just get a new ride, you get a whole adjunct theme park with huge merchandising possibilities.
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