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TheStreet Open House

Third Annual Idea ShowHouse Is The Charm

ROCHESTER, Mich., Nov. 5, 2012 /PRNewswire/ -- Arteva Homes has joined forces with more than 50 trend-setting building industry sponsors again this year to create the "Downtown Rochester Edition" of the idea ShowHouse. Headquartered in Bloomfield Hills, Michigan, Arteva Homes pioneered the idea ShowHouse concept three years ago to bring together the latest design trends, colors, homebuilding products and construction technology in one cutting-edge model home for everyone to see, touch and feel.

"We are very proud of the outstanding trades and material suppliers who have chosen to introduce all their latest and greatest concepts in this year's idea ShowHouse," said Arteva Homes Partner, Brian Szliter. Major local sponsors include Dillman & Upton, a family-owned and operated lumberyard and home center that has been a fixture in Downtown Rochester since 1910. Other sponsors include Kohler, Carrier, HGTV Home by Sherwin Williams, KSI Kitchen & Bath, Jeld-Wen Windows & Doors, Ron's Carpet & Design, Visions of Paradise Landscaping, Design Lines and 911 Mechanical Heating & Cooling.

The 2012 idea ShowHouse is located in Cumberland, an intimate new community with 27 custom home sites located off South Castell Avenue between 1st Street and Harding Avenue in Downtown Rochester. Several are already completed or under construction with the balance expected to be sold before the end of next year.

The newest idea ShowHouse reflects Arteva's emphasis toward old-world craftsmanship and the company's comfortable, hands-on business style, both in construction and design. Earlier this year, Arteva's hard work was recognized with a Star Diamond Award from the American Academy of Hospitality Sciences. Joining other well-known recipients including Donald Trump, Mercedes Benz and Delta Airlines, Arteva is the first custom home builder in the nation to achieve this honor for upholding the highest standards of excellence among luxury brands.

Since Arteva introduced the first idea ShowHouse in 2010, more than 25,000 visitors have toured the home along with thousands more who have taken virtual tours at ideashowhouse.com, the event's website. "Our three concept homes have generated far more traffic and interest from new home buyers than any other model in Michigan," said Vito Terracciano. "Our goal is to introduce something that is totally fresh every year, a concept that shows a new direction. This year, we focused on the growing shift to downtown living – where everything is walkable."

The 2012 idea ShowHouse features approximately 3,670 square feet of living space on three floors including a finished lower level. The four-bedroom home is built around an open floor plan that creatively blurs the line between indoor and outdoor living spaces. "The unobstructed sight lines in this home are just amazing," said Terracciano. "Everywhere you turn there is a wall of glass that opens to an outdoor space including the covered loggia and center courtyard. The entertainment area, family dining and island kitchen all flow together seamlessly," he commented.

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