Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of weight management products and services, today announced that Dawn M. Zier will join the company as president and chief executive officer. She will also serve on the Nutrisystem board of directors. She replaces Joe Redling, who is stepping down as president and chief executive officer and resigning from the company’s board of directors.
Dawn M. Zier to Join Nutrisystem as President and Chief Executive Officer; Reader's Digest veteran brings analytics-driven multi-channel marketing approach, turnaround and leadership skills to the top job at Nutrisystem (Photo: Nutrisystem, Inc.)
Ms. Zier is a 20-year veteran of Reader’s Digest Association, Inc., a leading global, multi-brand and multi-platform media and direct marketing company. At Reader’s Digest, she served in a range of leadership positions across the United States and internationally, most recently as president of the company’s international business, with responsibility for $750 million of revenue and a team of 1,000 employees across Europe, Asia Pacific, and Latin America.
While at Reader’s Digest, Ms. Zier established a consumer-centric and affinity marketing model, developing new product offerings and marketing strategies specifically targeted to the demographics and psychographics of key groups of customers and prospects. She has a strong track record of driving growth across the food affinity and digital channels. As president of the international business, she has been actively building the company’s portfolio of licensing arrangements in countries outside the U.S., while significantly reducing operating costs. She is a respected thought leader in the direct marketing business, and has served on the board of directors of the Direct Marketing Association since 2008.
Mike Hagan, chairman of the Nutrisystem board of directors stated, “We’re excited to announce the appointment of Dawn Zier as Nutrisystem’s next president and chief executive officer. Dawn’s experience and accomplishments fit our requirements perfectly, as she has led Reader’s Digest Association’s transformation to a customer-centric business model, built new products and developed new revenue streams in the digital arena, and demonstrated a clear ability to manage costs and drive efficiencies to deliver strong financial results. We believe that she will be a powerful agent for change, and we look forward to her contributions, perspective, and leadership at Nutrisystem.”