This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

What Business Can Learn From the Obama Machine

The best test of the techniques is North Carolina, which most analysts expect to go Republican. I don't. As a liberal DailyKos diarist wrote over the weekend, the Obama cloud focused on sporadic, unlikely, and newly registered voters there in the early vote, so that while the President may have "won" that vote by only 142,623, based on party registration, half the margin came from people who didn't vote in 2008 and 2010, and a quarter came from people who registered at the same time as they voted.

By focusing early vote efforts on unlikely voters, the President was left with a pool of Election Day voters more favorable than polls suggested. By identifying difficult prospects months ago, and by getting them to vote early, the campaign maximized its chances of gaining a winning share. By having a detailed database in advance, and by soliciting volunteers throughout the year, the President could have the best chance of victory.

What an Obama victory in North Carolina would tell business is that the new techniques of randomized message testing, database marketing, email targeting and social networking can win a dominant market share, even if you're being outspent on media.

The marketing battleground has shifted, from TV to the Internet, and to computing in all its forms. Businesses that understand this and act on that understanding, can prosper in any political environment.

At the time of publication, the author was long F

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.19 -1.04%
FB $118.08 0.55%
GOOG $695.81 0.50%
TSLA $234.18 0.80%
YHOO $35.97 -0.11%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs