, part of Sapient (NASDAQ: SAPE), today announced the launch of Sapient EngagedNow
, a robust cloud-based platform offering that gives marketers the ability to better engage today’s on-the-go consumers across an increasing array of digitally enhanced channels. With EngagedNow, brands can create immersive, multi-channel customer experiences -- without having to design, develop and support the infrastructure needed to enable these experiences.
EngagedNow is a platform suite that can be used broadly by marketers across a range of industries. The suite also includes unique offerings and modular capabilities to support the specific needs of industry verticals, including sports & entertainment (Sapient EngagedFan
) and travel (Sapient EngagedTraveler
). EngagedNow is the first end-to-end platform that connects brands with digitally enabled consumers across an integrated set of channels -- from web and mobile to tablets and digital signage.
EngagedTraveler is in use today at leading U.S. airports, including Denver International Airport, Minneapolis-St. Paul Airport, and The Port Authority in New York and New Jersey. Clear Channel Airports is using EngagedTraveler to power its FlySmart™ applications and other in-airport digital solutions across its expansive U.S. portfolio.
EngagedFan is being customized for NASCAR, as part of the company’s ambition to reinvent the fan experience. NASCAR engaged SapientNitro earlier this year to develop a digital platform that fosters fan engagement at its core. The result will be a unique experience set to debut in January 2013, one that will engage NASCAR fans at every moment -- before, during and after racing events.
“The EngagedFan platform will allow us to provide our fans with an immersive digital experience that deepens engagement opportunities with our sport,” said Marc Jenkins, Vice President, Digital Media at NASCAR. “Providing the best possible fan experience is our core objective, and EngagedFan helps us do just that.”