Nov. 5, 2012
, the global leader in customer experience, assurance and test solutions for the telecoms industry, today announced the launch of its new, customer-focused web site and information hub, now live at
Tektronix Communications' goal for the new site was to put the potential telecoms stakeholders and its customers at the heart of a rich, multi-media experience which showcases the real-life solutions the company offers.
However, the site goes a step further, using video features and multimedia case studies, harnessing its expertise to provide valuable industry insight and unique perspectives from many of the company's key people.
Social engagement tools are also included to help the company listen, learn and engage with the Tektronix Communications' customer community, with back-end integration into its customer management software, to complete the customer experience circle.
The company engaged the services of iQ Content as partners to help develop the site. Their brief was to understand the wants and needs of the Tektronix Communications' customer, create a hub for industry insight and vision and engage the visitor in an easy-to-navigate, rewarding online experience.
Expanding on the key drivers for the site,
, Vice President of Marketing for Tektronix Communications, explained: "Our end-to-end positioning in the telecoms eco-system means we are uniquely placed to offer overarching industry insight and vision in our space. We wanted the site to harness this positioning and take advantage of the rich and valuable information we have to offer all players and stakeholders in and around our sector."
"This new website represents a major step in optimizing our customer focus," continued Alexander. "It is somewhat rare to find a business-to-business website in our industry that makes such efforts to engage with its existing and potential customers in a meaningful, compelling and creative way. We are proud of the results we and iQ Content have delivered, and hope the site becomes as much a destination and rich source of visionary information and insight for our industry colleagues, as it is a window for our products and services."