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TheStreet Open House

Top Businesses Deliver New Experiences With Windows 8 Apps

Stocks in this article: MSFT

REDMOND, Wash., Nov. 5, 2012 /PRNewswire/ -- Major global brands, including Twentieth Century Fox Television Distribution, Johnson & Johnson Services Inc., Rooms To Go Inc., Bank of America Corp. and PCL Constructors Inc., are among the early adopters deploying Windows 8-based apps to address their business needs and engage consumers in new ways.

(Logo:  http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

From offering partners sneak peeks at TV shows and movies, to staying in lockstep with consumers at retail, to helping keep workers safe by preventing construction site incidents, these companies are discovering how Windows 8 apps can improve the way they do business.

"It's so great to see a number of the world's most well-known companies choosing Windows 8 to advance their businesses," said Erwin Visser, senior director of Windows Commercial Marketing at Microsoft. "Windows 8 opens new doors for businesses to improve the way they collaborate and share information, enhance customer experiences, uncover new business opportunities, and much more."

Twentieth Century Fox Television DistributionTwentieth Century Fox Television Distribution, a division of Twentieth Century Fox responsible for the global distribution of its library of television series and feature films, has developed a Windows 8 app for its industry-leading customer site, FoxFast.com. FoxFast.com was created to give broadcast partners 24/7 access to screen the vast library of programs, as well as to easily access all the marketing materials needed to create and support launches. 

With an increasingly mobile business landscape and the division's transition to a fully digital distribution model, the studio needed a simple method for broadcasters to securely screen its products and download their marketing assets on-the-go. Creating the Windows 8 app was the next natural evolution for FoxFast.com — a touch-first app that scales to work on a variety of devices — making the site's offerings accessible anytime, anywhere around the world. Like FoxFast.com, the new app provides customers with an authenticated user experience to securely screen content and manage marketing assets. The FoxFast app is now available in the Windows Store for download.

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