brand is paying tribute to its farmhouse roots with a new advertisement showcasing the care and craftsmanship that goes into creating
smoked sausage. The ad, created by Y&R New York, highlights the hickory flavor of
smoked sausage and the taste and versatility of its smoked sausage offerings. This is the second television spot that is part of the brand’s new direction to showcase its heritage, farmhouse roots and enduring commitment to quality.
brand has grown over many years to adapt to the demands of our consumers, we have also stayed true to the original values of our founders,” said Reggie Moore, vice president, marketing,
brand. “This new ad highlights our iconic smoked sausage while telling the story of the taste, craftsmanship and the attention to detail that our brand has honored for over 75 years.”
ad titled “Hickory” will debut today with :30 television spots airing nationally, as well as in markets across the country. In “Hickory,” the viewer learns about how the
brand uses hickory wood and other savory spices to flavor its sausage, and shows how this attention to detail can transform any smoked sausage dish into a rustic feast.
About Hillshire Farm
brand has been providing quality meat products since 1934. Our products are versatile, easy to use and are available in convenient stay-fresh packaging in a variety of cuts, sizes and flavors. The
portfolio of quality meats includes
Link Sausage and
cocktail links. Visit
for additional information.
About The Hillshire Brands Company
The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generates nearly $4 billion in annual sales and has approximately 9,500 employees. The Hillshire Brands’ portfolio includes iconic brands such as
frozen bakery and
pies, as well as artisanal brands
. The company, formerly known as Sara Lee Corporation, began trading under the “HSH” ticker symbol on June 29, 2012, following the successful spinoff of its international coffee and tea business. For more information on the company, please visit