Pennsylvania Real Estate Investment Trust (PREIT/NYSE:PEI) is opening the doors to nearly all of its malls at midnight on Black Friday, November 23, 2012, to allow shoppers access to the added-value sales many retailers are offering exclusively during the overnight hours.
“Consumers responded enthusiastically to retailers who offered limited-time promotions designed to maximize Black Friday sales at their mall locations in 2011,” said Joseph F. Coradino, CEO of PREIT. “By opening our malls at midnight, PREIT is offering our retailers the opportunity to benefit from significant consumer demand during one of the most critical shopping days of the year.”
Individual store opening times and notable Black Friday offers will be posted on mall websites and social media sites leading up to Thanksgiving and on Black Friday. A listing of special offers will also be available on the PREIT Malls app, available for free via iTunes or Google Play.
For the upcoming Holiday season, PREIT is partnering for the third time with ICSC’s official “new media” partner and the developer of the Shopper Platform - Managing digital and social relationships, 3 Tier Logic, to launch a customized digital campaign. Shoppers will be able to create and share personalized Holiday e-cards and enter a sweepstakes for the chance to win a Holiday shopping spree. Throughout the Holiday season, PREIT malls are offering a variety of enhanced promotions to augment the shopping experience that include: extended holiday shopping hours; Santa photos, including special sessions with pets; community-oriented seasonal events and charitable programs; and American Express Mall Gift Cards for personal and business gift giving.About Pennsylvania Real Estate Investment Trust Pennsylvania Real Estate Investment Trust, founded in 1960 and one of the first equity REITs in the U.S., has a primary investment focus on retail shopping malls. Currently, the Company’s portfolio consists of 49 properties, including 38 shopping malls, eight strip and power centers, and three development properties. The Company’s properties are located in 13 states in the eastern half of the United States, primarily in the Mid-Atlantic region. The operating retail properties have approximately 33 million total square feet of space. PREIT is headquartered in Philadelphia, Pennsylvania. The Company’s website can be found at www.preit.com. PREIT’s common shares are publicly traded and are listed on the New York Stock Exchange under the symbol PEI. Forward Looking Statements This press release contains certain “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements relate to expectations, beliefs, projections, future plans, strategies, anticipated events, trends and other matters that are not historical facts. These forward-looking statements reflect our current views about future events, achievements or results and are subject to risks, uncertainties and changes in circumstances that might cause future events, achievements or results to differ materially from those expressed or implied by the forward-looking statements. In particular, our business might be materially and adversely affected by uncertainties affecting real estate businesses generally as well as the following, among other factors: our substantial debt and our high leverage ratio; constraining leverage, interest and tangible net worth covenants under our 2010 Credit Facility; our ability to refinance our existing indebtedness when it matures, on favorable terms or at all, due in part to the effects on us of dislocations and liquidity disruptions in the capital and credit markets; our ability to raise capital, including through the issuance of equity or equity-related securities if market conditions are favorable, through joint ventures or other partnerships, through sales of properties or interests in properties, or through other actions; our short- and long-term liquidity position; current economic conditions and their effect on employment, consumer confidence and spending and the corresponding effects on tenant business performance, prospects, solvency and leasing decisions and on our cash flows, and the value and potential impairment of our properties; general economic, financial and political conditions, including credit market conditions, changes in interest rates or unemployment; changes in the retail industry, including consolidation and store closings, particularly among anchor tenants; our ability to maintain and increase property occupancy, sales and rental rates, in light of the relatively high number of leases that have expired or are expiring in the next two years; increases in operating costs that cannot be passed on to tenants; risks relating to development and redevelopment activities; the effects of online shopping and other uses of technology on our retail tenants; concentration of our properties in the Mid-Atlantic region; changes in local market conditions, such as the supply of or demand for retail space, or other competitive factors; potential dilution from any capital raising transactions; possible environmental liabilities; our ability to obtain insurance at a reasonable cost; and existence of complex regulations, including those relating to our status as a REIT, and the adverse consequences if we were to fail to qualify as a REIT. Additional factors that might cause future events, achievements or results to differ materially from those expressed or implied by our forward-looking statements include those discussed in the section of our Annual Report on Form 10-K in the section entitled “Item 1A. Risk Factors.” We do not intend to update or revise any forward-looking statements to reflect new information, future events or otherwise.
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