Nov. 5, 2012
(NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has signed a multi-year StationView Essentials contract with Landmark Media Enterprises' KLAS-TV. The signing marks a major milestone for Rentrak, with KLAS-TV being the 200
station that has subscribed to Rentrak's Local TV ratings service.
With this new deal, the CBS affiliate is the second station in the
market to subscribe to Rentrak's local TV ratings service, and joins Rentrak client stations that recognize Rentrak's TV measurement of both household and consumer demographic viewing behaviors is a better way to monetize their stations.
"Rentrak provides a bigger picture of our viewers and their buying habits. With this information, we can help our clients maximize their marketing dollars with more precise targeting," said
, President and General Manager of KLAS-TV.
"As the 200
station to subscribe to Rentrak, the signing of KLAS-TV marks a major achievement for the Rentrak's local currency adoption. We're pleased to welcome KLAS into the growing family of clients," said
, Corporate President and President of Advanced Media and Information at Rentrak.
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 20 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as census-based currencies for the evaluation and selling of media. Rentrak is headquartered in
, with additional U.S. and international offices. For more information on Rentrak, please visit