CHANTILLY, Va., Nov. 5, 2012 /PRNewswire/ -- BIA/Kelsey, advisor to companies in the local media industry, forecasts U.S. mobile local advertising revenues to grow from $664 million in 2011 to $5.8 billion in 2016, representing a compound annual growth rate of 54.2 percent.
BIA/ Kelsey's projected mobile local ad revenues represent a subset of overall U.S. mobile ad spending, which the firm forecasts to grow from $1.62 billion in 2011 to $9.92 billion in 2016. This puts locally targeted mobile ads at 41 percent of overall U.S. mobile ad spending in 2011, growing to 58 percent in 2016.
"Growth drivers include smartphone penetration, location data, ad targeting innovation and advertiser evolution to utilize these factors for higher-performing mobile local ad campaigns," said Michael Boland, program director, mobile local media, BIA/ Kelsey. "New mobile ad formats will also drive demand including Facebook's quickly evolving options like sponsored stories and app install ads – currently accounting for 14 percent of Facebook's revenues and quickly growing."Boland will moderate a SuperForum on mobile local media at BIA/ Kelsey's upcoming Interactive Local Media West (ILM West) conference, Dec. 4-6, in Los Angeles. He'll present highlights from the forecast during a session titled, "Mobile's Impact on Interactive Local Media: National to Local." He will also present forecast highlights to the Los Angeles venture community on Nov. 15, during a one-day event hosted by the Los Angeles Venture Association (LAVA). The U.S. Mobile Local Media Forecast (2011-2016) drills down into many other areas and market segmentations such as ad revenues by format (search, display, SMS, etc.). The complete forecast is available to clients of BIA/ Kelsey's Mobile Local Media advisory service. For information on becoming an advisory services client, call (800) 331-5086 or email firstname.lastname@example.org. Details about the ILM West conference, including speakers, agenda, sponsors and online registration are available at www.biakelsey.com/ilmwest2012.