Facebook and text messages seen as most effective GOTV reminders
Nov. 4, 2012
today released data specifically on Independent voters from their comprehensive
-specific survey of young adults ages 18-29. The poll found that 72 percent of Independent Millennials in
plan to vote in the presidential election, only 30 percent believe the country is headed in the right direction, and 81 percent say key life decisions have been delayed by the poor national economy. The poll also found that of the "Get Out The Vote" (GOTV) reminder tools that will have an impact on Independent young voter turnout in Virginia,
Facebook ranked first at 53 percent
text messages ranked second at 45 percent
. Only 13 percent of
's Independent young adults thought a phone call would be effective – a clear indication that smartphones and other mobile devices have reached a point of heavy market penetration within the demographic.
Generation Opportunity has over 4 million fans on Facebook and direct grassroots engagement with over a quarter million young Americans. The organization has
over 100,000 followers across the Commonwealth of Virginia developed through social media and grassroots activities
. In addition to releasing
poll results, Generation Opportunity has launched the Pledge to GO Vote Campaign aimed at further increasing the already growing enthusiasm and interest among young adults to participate in the presidential election. Generation Opportunity is encouraging its
supporters, their friends, and all those within their networks to Pledge to GO Vote. Read more about the initiative and sign the pledge here at
Watch the video at
VIRGINIA'S INDEPENDENT YOUNG ADULTS – IMPACT OF PRESIDENT OBAMA'S POLICIES, IMPORTANCE OF JOB CREATION
VIRGINIA'S INDEPENDENT YOUNG ADULTS – AMERICA, CAMPAIGN 2012, EFFECTIVE GET OUT THE VOTE (GOTV) TACTICS
- Only 26% of Independent young adults in Virginia say that the economic policies coming out of Washington are helping them.
- Only 41% approve of President Obama's handling of youth unemployment.
- Only 35% think that President Obama's policies have helped create jobs in Virginia.
- 64% agree with the statement "the economy grows best when individuals are allowed to create businesses without government interference."
- 59% agree with the statement "if taxes on business profits were reduced, companies would be more likely to hire."
- 60% believe the availability of more quality, full-time jobs upon graduation is more important than lower student loan interest rates.
- 61% say the availability of more quality, full-time jobs with health insurance plans is more important than the ability to stay on their parents' health insurance plans until they are 26.
- 79% would decrease federal spending if given the opportunity to set America's fiscal priorities.
- 73% prefer reducing federal spending over raising taxes on individuals to balance the budget.
- 64% would increase production of domestic American energy sources like oil, natural gas, and coal if given the opportunity to set America's fiscal priorities.
VIRGINIA'S INDEPENDENT YOUNG ADULTS – IMPACT OF THE POOR ECONOMY ON CAREERS AND DREAMS
- 72% of 18-29 year old Virginia Independents plan to vote in the election for President this year.
- Only 33% believe that today's political leaders reflect the interests of young Americans.
- Only 30% agree with the statement "generally speaking, things in the United States are heading in the right direction."
- 56% are not confident that America will still be a global leader in five years if the USA continues along the same path as the last few years.
- 55% agreed they will learn more about the policy positions of the presidential candidates in 2012 than they did in 2008.
- Which will be the more important to you in casting your vote for President in 2012?
- 58% - A candidate's position on issues and a record in public office;
- 5% - A candidate's personal characteristics, like charisma and likeability;
- 30% - They are of equal importance (accepted only this response);
- 4% - Neither is important / something else;
- 4% - Do not know/cannot judge (accepted only this response).
- Which of the following, if any, would make young people more likely to vote? (Accepted multiple responses) (Randomized):
- 53% - Facebook reminder message;
- 45% - Text message reminder;
- 35% - Email reminder;
- 21% - Public service announcement;
- 13% - Phone call;
- 19% - None of the above (accepted only this response);
- 8% - Do not know/cannot judge (accepted only this response).
STATEMENT BY PAUL T. CONWAY, PRESIDENT OF GENERATION OPPORTUNITY
- 76% of Independent Millennials in Virginia believe that the lack of job opportunities is shrinking the American middle class.
- 81% had planned to but now might delay or not make at all a major life change or move forward on a major purchase due to the current state of the economy (Accepted multiple responses) (Randomized):
- 40% - Buy their own place;
- 35% - Go back to school/getting more education or training;
- 34% - Start a family;
- 32% - Save for retirement;
- 30% - Pay off student loans or other debt;
- 23% - Get married;
- 22% - Change jobs/cities;
- 19% - None of the above (accepted only this response)
"Throughout the Commonwealth of
, Independent young adults are making their final decisions on which presidential candidate is best prepared to implement a policy agenda that allows the economy to create more meaningful, full-time jobs. Independent voters in
have a tradition of embracing candidates that offer pro-business policies regardless of party background," said
Paul T. Conway
, President of Generation Opportunity and former Chief of Staff of the United States Department of Labor under Secretary
Elaine L. Chao
. "But in a tough economy, they know that candidates who advocate national policies such as deep defense cuts, higher taxes, and more regulations are out of sync with the best interests of
and the overwhelming need to employ more young people and protect those who are already working."