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Hold Nose, Get Long News Corp. Despite Rupert Murdoch, 'Fox News'

I probably can be OK owning NWSA, in spite of Murdoch, because, believe it or not, when it comes to politics, I'm pretty much indifferent and agnostic.

I dislike the demeanor and antics of the MSNBC crew almost as much as I do Fox News.

I might be part of an emerging trend here, but I get most of the election and political news I don't find online from CNBC. The network has done an excellent job broadening its scope while staying true to its focus on the stock market.

Maybe this middle ground that I ride justifies ownership of NWSA and a willingness to own, even though I do not, CMCSA/GE.

Because if Chick-fil-A were a public company, there's no way I could bring myself to buy a share. I guess it gets too personal for me at that point.

Maybe that's where the line gets drawn.

I can own a substantial position in NWSA because, at day's end, Fox News will do what it does. Rachel Maddow will as well so, if the time is right, I'll buy CMCSA.

Ultimately, I guess the 24-hour news cycle just doesn't bother me enough. Plus, both companies are much bigger than the sum of their parts.

When you buy NWSA, you get a heck of a lot more than Fox News; you get major professional sports contracts, loads of other cable networks, international content delivery systems and studio entertainment among a whole slew of other less controversial and politically motivated holdings.

Same goes for CMCSA. Why let a mild disdain for MSNBC keep you away from a company loaded with marquee talent, networks and, like Fox, crucial sports programming?

But directly mess with people I love like Chick-fil-A did and all bets are off. I could never justify, rationalize, whatever you want to call, it being a shareholder.

Would love to see some constructive discussion in the comments as well as at my Twitter feed (@rocco_thestreet) and TheStreet's Twitter feed (@TheStreet) on how you marry the sociopolitical with your portfolio.

At the time of publication, Rocco Pendola was long NWSA.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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