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Ford Fusion Launch Ads Show How All-New Sedan Sets Itself Apart From The Bland Competition

Stocks in this article: F

The advertisements make note of the Fusion's strong fuel economy including 47 mpg combined in the Fusion Hybrid and 100 MPGe in the plug-in electric model.

Building on digital, print campaigns

The new TV advertisements build on the momentum developed by the prelaunch digital series "Random Acts of Fusion" starring Ryan Seacrest and a new series of print ads developed with Chinese artist Liu Bolin. Two million people visited the Random Acts of Fusion website generating nearly 12 million video views. During the course of the prelaunch, Fusion picked up 100,000 new fans on Facebook.

The successful Random Acts of Fusion campaign will be extended through the vehicle launch in digital and social channels evolving to provide individual experiences to new fans (and skeptics) of the car. For example, in one video Ford surprises a follower named Michael who is skeptical of the EcoBoost engine's performance. Ford shows up at Michael's door with a new Fusion and takes him out for a hot lap on a nearby racetrack.

The advertisements showcase the all-new Fusion's sleek new design and how it brings alive the next generation of more expressive vehicles from Ford.

In addition to its fresh face, Fusion offers the broadest selection of fuel-efficient powertrains in the midsize segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost four-cylinder engines, a normally aspirated four-cylinder engine, front-wheel-drive and all-wheel-drive applications and a choice between automatic and manually shifted six-speed transmissions.

The new Fusion is on sale now at Ford dealerships.

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

SOURCE Ford Motor Company

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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