Nov. 2, 2012
- In its first full month of sales, Ford's new C-MAX Hybrid outsells Toyota Prius v, 3,182 units to 2,769
- Ford sets record for hybrid sales in October with 4,612 units – double October 2011 hybrid sales
- C-MAX hybrids help Ford achieve strongest October small car sales in 11 years –a total 25,493 vehicles for a 54 percent increase year over year
- Nearly 70 percent of C-MAX Hybrid buyers are new to Ford, with 25 percent of sales in California as Ford continues to make in-roads on the coasts
The new Ford C-MAX Hybrid – America's most fuel-efficient and affordable hybrid utility vehicle – is now the best-selling hybrid utility vehicle after outselling Toyota Prius v, 3,182 units to 2,769 units, in just its first full month of sales in October.
The new C-MAX Hybrid led Ford in achieving its best October hybrid sales month ever with a total of 4,612 sales, up 142 percent over
. C-MAX Hybrid sales helped Ford deliver its best October for small car sales in 11 years. Ford sales of Focus, C-MAX and Fiesta were up 54 percent to 25,493 units year over year.
"The new C-MAX is off to a fast start in the heart of the hybrid market, not only outselling Prius v, but drawing a lot of interested Toyota customers who chose our new hybrid instead," says
, manager, Ford Electrified Vehicles. "Customers now come into our showrooms for fuel economy, and we're delivering with six vehicles that offer 40 mpg or better, including the new C-MAX Hybrid at 47 mpg combined, with another two on the way by year's end."
C-MAX Hybrid's leading EPA-rated fuel economy – up to 7 mpg better than Prius v – is already helping attract new customers in key coastal markets that own import vehicles. One in four C-MAX Hybrids sold in October were sold in
as the best-selling region and
following in second.
Additionally, initial conquest data show that more than 70 percent of C-MAX Hybrid buyers traded in a competitive model or added it without trading in another vehicle. And one third of C-MAX Hybrid customers in October said they cross-shopped the Toyota Prius and Prius v.