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American Express Launches Card Sync Technology With Xbox – Connects Interactive Entertainment To Offline Commerce And Value

Stocks in this article: AXP

American Express today takes its unique Card Sync technology to the premier online entertainment service from Microsoft – Xbox LIVE – and to the highly anticipated game “Halo 4”. The move connects interactive entertainment with offline benefits and enables American Express ®’ US and UK Cardmembers to unlock content, offers and experiences by syncing their eligible Cards with Xbox LIVE at in the US or in the UK.

Cardmembers can access the American Express presence on the Xbox 360 ® dashboard and, once synced, load couponless offers directly to their American Express Cards from US merchants like AMC Theatres ® and PacSun ®; and UK merchants like Carphone Warehouse, Cineworld Cinemas, Dixons Travel and TOPMAN. Then, when Cardmembers use their synced Card for qualifying purchases at those merchants, the savings are delivered via an American Express statement credit. In addition, Cardmembers who sync their eligible Card with Xbox LIVE can load an American Express statement credit for $10 in the US or £10 in the UK.

American Express is also leveraging its unique Card Sync technology to connect in-game behavior with real-world value. Cardmembers who sync their Cards with Xbox LIVE and play the upcoming “Halo 4” will be able to unlock special offers and experiences by reaching specified in-game achievements. These include: a special offer at Best Buy ® for US Cardmembers and Currys PC World in the UK; statement credits worth $25 or £25; plus the opportunity to win a coveted trip to E3 2013, the leading computer and video game event in the world.

"In driving innovation, we start with the most relevant platforms for our Cardmembers and work to develop powerful user experiences that can be created by our technology and closed-loop business model in a way that's unique and unparalleled," says Leslie Berland, Senior Vice President of Digital Partnerships and Development for American Express. "And Xbox is the perfect partner to do just that - bringing a new level of value and engagement for Cardmembers that is meaningful to our merchant partners and a significant development in interactive entertainment."

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