This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Disney/ABC Television Group Issues A Call To Action To Help Those Impacted By Hurricane Sandy -- Dedicates Monday As A “Day Of Giving” Across News, Daytime, Syndication, Primetime And Late Night

Stocks in this article: DIS

“Katie,” which designated the entire hour on Wednesday, October 31 to Hurricane Sandy, will take up the mantle of the “Day of Giving” and engage her viewers in these relief efforts as well.

The ABC Owned Stations and local ABC affiliates will integrate “Day of Giving” messaging into their local news throughout the day, calling on their local communities to help those impacted by the storm.

“World News with Diane Sawyer” will participate with messaging around “Day of Giving” and the continuing impact of the storm.

“Dancing With The Stars” is planning to personalize sections of the live show Monday night with “Day of Giving” messaging.

“Nightline” will devote time to the “Day of Giving” and the impact of Hurricane Sandy, and “Jimmy Kimmel Live,” which has been airing from Brooklyn all this week and encouraging viewers to give to the Red Cross to help rebuild that impacted areas, will end the “Day of Giving” on Monday with special messaging and calls to action for his viewers.

This unprecedented response joins The Walt Disney Company’s existing relief and rebuilding efforts, which include the recently announced $2 million cash commitment to those severely impacted by Hurricane Sandy. One million dollars will be donated to the American Red Cross for immediate, critical assistance, and another $1 million will be designated for organizations working on rebuilding efforts. In addition, employee eligible donations to organizations involved in disaster relief will be matched, dollar for dollar, by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.

ESPN will be running public service announcements to engage their viewers in Hurricane Sandy relief efforts throughout its programming, including coverage of The New York City Marathon and Monday Night Football.

And Disney/ABC Television Group has already developed and implemented a deep portfolio of assets to generate awareness and support for the victims of Hurricane Sandy which have been shared across all of the DATG platforms. American Red Cross PSAs have been running on ABC owned stations and affiliates throughout the country since Tuesday. From “Jimmy Kimmel Live” to “The View,” “The Chew,” “Good Morning America” and “Katie,” calls to action  have been incorporated into programming, letting millions of viewers know how they can help. In addition, American Red Cross online banner ads have been on abc.com and abcnews.com; Disney Channel and Disney Radio are running audience-appropriate American Red Cross PSAs; and tonight, the Country Music Awards will open with a dedication to those affected by Hurricane Sandy, and will include information on how our ABC audience can contribute.

Copyright Business Wire 2010
2 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs