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Dell’s 100,000th EqualLogic Storage Array Helps Connexions4London Increase Cloud Service Revenue

Connexions4London (C4L) installed the 100,000 th Dell EqualLogic storage array as part of a growing infrastructure supporting its colocation and cloud services business. Since the 2008 EqualLogic acquisition, Dell has been the recognized leader in iSCSI-based storage for the past 18 quarters (IDC) 1, growing its EqualLogic customer base from 4,000 to over 45,000 customers worldwide. Reaching this milestone underscores the value storage customers place on ease of use, virtualization integration and simple scalability without forklift upgrades.

C4L, a UK leading data center and connectivity solution provider offering a range of services, including colocation, IP transit, interconnects, data backup, data storage, virtualization, telecommunications, disaster recovery and cloud services, has added new Dell EqualLogic PS6100 storage arrays to its existing storage infrastructure. The company aggregates performance and capacity across multiple generations of EqualLogic arrays with its peer-scaling capabilities, easily integrating and managing new arrays along with those first acquired in January 2010. C4L uses its EqualLogic storage to host vast amounts of customer data in more than 40 data center locations.

“Our industry is fast-moving and competitive, so we have to be responsive and adaptable to change,” said Andrew Sturmey, solutions architect at C4L. “EqualLogic met our expectations from day one. It’s easy to configure and install – initially taking around an hour– and it deploys with every feature we need to manage data services for our customers, and seamlessly scales performance and capacity with ease every time we need to expand as our business grows.”

Dell EqualLogic’s peer scaling architecture and its all-inclusive software licensing model, which provides customers with all available new and upgraded array software at no additional cost, offers low total cost of storage ownership. Recent analysis by analyst firm Enterprise Strategy Group found that EqualLogic arrays have the lowest total cost of ownership over a five-year period, costing up to 47 percent less in smaller deployments and up to 55 percent less in larger deployments 2 than comparable offerings. Dell’s EqualLogic product line is designed to deliver enterprise class features for IT generalists that are deploying highly virtualized data centers.

“We offer our EqualLogic customers an ownership experience that delivers enterprise storage with everyday simplicity, from installation and administration to integration and expansion across many generations of hardware,” said Travis Vigil, executive director of Dell Storage. “By identifying iSCSI and scale-out architectures as data center trends and by being a leader in the industry in simplifying virtualized infrastructure deployments, Dell has quickly arrived at this key EqualLogic milestone.”

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