Despite the improvement in its cereal business, Kellogg's overall operating profit fell 5 percent in the quarter because of rising costs for ingredients, stepped-up marketing and a recall of its Mini-Wheats cereal last month after a metal mesh was found in the cereal.In a call with analysts, Bryant said the company had been using the type of equipment involved in the recall for 20 years and had never seen that type of failure. Kellogg also had a major recall two years ago because of an odd smell in cereals such as Apple Jacks, Corn Pops and Froot Loops, which the company had said was the result of elevated levels of chemicals.
Kellogg Gets A Boost From Pringles In 3Q
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