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TheStreet Open House

Demandforce Results Tab (a High Level Monthly View Of What Is Working, And What Is Not) (Graphic: Business Wire)

Stock quotes in this article: INTU

Take Intuit’s best-selling small business financial management software. Combine it with Demandforce’s leading online marketing and communication service. The result: an opportunity for 4 million QuickBooks ® users to better engage with customers, drive higher retention and grow their businesses.

Just six months after Intuit Inc. (Nasdaq: INTU) acquired Demandforce, the two companies have integrated their flagship products to create a comprehensive marketing and customer communications tool that taps into the power of QuickBooks data. The new service will offer small businesses a seamless way to market their companies like never before.

“We were impressed by Demandforce’s next-generation, software-as-a-service offering that provides high-value to small businesses,” said Kiran Patel, executive vice president and general manager of Intuit’s Small Business Group. “Integrating Demandforce with QuickBooks is a natural progression for the business and a real win for our customers.”

By using the Intuit Partner Platform, Demandforce automatically pulls key customer and transaction data from QuickBooks. This access to customer information lets small businesses target and customize their outreach efforts. After transactions are completed and an invoice has been created, Demandforce automatically sends a “thank you” email to capture consumer reviews and satisfaction survey data.

“Our vision has always been to help small business thrive in an Internet economy,” said Rick Berry, president of Demandforce. “Intuit Partner Platform has enabled us to quickly provide an integrated solution which is even more rewarding now that we are under one roof. This is not only beneficial for QuickBooks users, but more importantly to our current user base, as it further exposes them to more consumers in the Demandforce Network.”

By connecting with QuickBooks, users can be up and running on Demandforce in one day, without having to enter any data. The powerful software has generated $3 billion in client revenues for customers and prompted 2.4 million consumer reviews. There are also 37 million consumers connected to the Demandforce Network that helps increase a small business’ exposure.

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