, Nov. 1, 2012 /PRNewswire/ -- Briggs & Stratton Corporation (NYSE:BGG) announced today the opening of a wholly owned subsidiary, Briggs & Stratton (
) SDN BHD. Briggs & Stratton Malaysia will serve as the regional center of sales, marketing, and technical support for the South-East Asian, Korean and
outdoor power equipment markets. The Company will sell air-cooled engines, power products and provide related service material.
"This is another example of our continued progress toward executing on our strategy to expand in geographic regions," said
, Vice President and General Manager of Briggs & Stratton's International Operations. "The Company is committed to remaining an industry leader on a global basis and opening this office will allow us to better serve the needs of our customers in
and position us well for future growth," according to Wajda.
, current Managing Director for the Company's
region will be based in
to oversee the operations.
Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world's largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiary Briggs & Stratton Power Products Group LLC is North America's number one marketer of portable generators and pressure washers, and is a leading designer, manufacturer and marketer of standby generators, along with lawn and garden and turf care through its Simplicity ®, Snapper ®, Snapper Pro ®, Ferris ® and Murray ® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.
SOURCE Briggs & Stratton Corporation