DALLAS, Nov. 1, 2012 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced its Retail Services business has signed a new multi-year agreement to provide a marketing-driven private label credit card program for RainSoft, an international company focused on water and air purification products ranging from small, portable systems for homes and apartments, to larger treatment systems for businesses such as hotels, hospitals and factories. All RainSoft-brand home and air purifier and water conditioning products are sold, installed and serviced exclusively by more than 150 authorized, independent dealers throughout the United States, and in 20 countries throughout Europe, Asia and the Middle East. Since 1953, RainSoft has been the industry leader in premium residential water treatment solutions. A division of Aquion, Inc., a manufacturer and marketer of premium water treatment and water quality solutions, RainSoft is headquartered in Elk Grove Village, Ill., just outside of Chicago. This agreement also reinforces Alliance Data's strategic desire to move selectively into the growing $279 billion home improvement vertical, per the U.S. Census Bureau.
Through the RainSoft private label credit card program, Alliance Data will provide cardholders with benefits such as extended pay plans with deferred interest and attractive rates, as well as no annual fee, to help consumers finance the installation of RainSoft water and/or air purification systems, which effectively remove potentially harmful contaminants and minerals from tap water and household air. Cardholders may also use the RainSoft credit card to pay for continuing maintenance costs and products, such as new filters. In addition, Alliance Data will provide RainSoft cardholders with full account service, including online account management, award-winning customer care, and marketing communications designed to support repeat purchases and engender customer loyalty.