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Like It or Not, Apple Will Be Apple

During that span not only has the company's sales risen from $6 billion in 2002 to close to $130 billion, but profits have grown from $65 million to $41 billion, as of this most recent quarter. Now, somehow, the company's management deserves to be second guessed.

Bottom Line

Apple is going to be Apple. It is going to continue to operate in a manner that suits its business and won't be influenced by noise and outside factors.

It is this exact mindset that has helped the company amass a cash pile of over $120 billion. With the holiday season approaching and the release of the iPad mini, iPad 4 and the iPhone 5, investors should expect a phenomenal start to the first quarter of 2013.

In the meantime, the market should appreciate that Apple's recent quarter was an "earnings miss" that really wasn't. Instead, analysts missed on their projections. Apple was just being Apple.

At the time of publication, the author was long AAPL and held no position in any of the other stocks mentioned.

This article was written by an independent contributor, separate from TheStreet's regular news coverage.

Richard Saintvilus is a private investor with an information technology and engineering background and has been investing and trading for over 15 years. He employs conservative strategies in assessing equities and appraising value while minimizing downside risk. His decisions are based in part on management, growth prospects, return on equity and price-to-earnings as well as macroeconomic factors. He is an investor who seeks opportunities whether on the long or short side and believes in changing positions as information changes.
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