Oct. 31, 2012
International Game Technology
(NYSE: IGT) a global leader in gaming systems technology, today announced that the Desert Diamond Casinos & Entertainment will be installing the IGT Advantage® System Solution and IGT Universal Game Adaptor® (UGA) at their
, Sahurita and Why,
locations. The install also effectively marks the replacement of their previous system from another systems manufacturer.
The IGT Advantage® System and IGT UGA® create a path for an open-system architecture which allows the use of the Service Window across all slots on the gaming floor, including other manufacturers' games. Advantage® also includes the use of sbX® Media Manager, to increase player engagement through the use of highly flexible applications, allowing Desert Diamond Casinos & Entertainment to deliver branded messages directly through the game screen.
"The Advantage System enables for a dynamic way to utilize flexible Intelligent Bonusing options at Desert Diamond Casinos & Entertainment," said
, executive vice president of Global Sales at IGT. "While the IGT UGA will provide their players with enhanced experiences through an open standards-based gaming floor."
In addition to IGT's leading systems solutions, Desert Diamond Casinos & Entertainment will also install IGT's Bonusing Applications, including:
- Xtra Credit® which rewards players with free play in the form of promotional dollars while they're playing,
- Point Play®, converts player points to XtraCredit promotional dollars right at the game screen, and
- Carded Lucky Coin™, which rewards players with either cashable game credits or non-cashable rewards, and can be used on a single machine or a bank of machines to create an exciting experience on the casino floor.
"After a thorough review, we selected IGT because of their impressive forward-thinking approach to the gaming market," said
, chief executive officer at Desert Diamond Casinos & Entertainment. "Our vision for the future is supported by IGT's technology and product roadmap. We look forward to our partnership with them."
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