LinkedIn recently has been adding more features and redesigning its website in an effort to give people a reason to visit more frequently and stick around longer. The company also has been rolling out more applications for smartphones and tablet computers to make it easier for members to connect when they are away from the home or office. Those efforts could help LinkedIn sell more online advertising. The company currently gets about two-thirds of revenues from the various fees it charges to mine the profiles and other data on its website.WHY IT MATTERS: LinkedIn is playing an increasingly important role in the employment market as it changes the way that people find jobs and the way that employers fill them.
Earnings Preview: Watch LinkedIn's Stock After 3Q
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