Led by WWE Superstar John Cena
, the WWE Universe has raised $1 million for Susan G. Komen for the Cure
during its month-long campaign to help cure breast cancer.
In recognition of Breast Cancer Awareness Month, Cena wore co-branded, pink and black ring gear that fans were able to purchase throughout October to support Susan G. Komen, the world’s largest nonprofit funder of breast cancer research and community outreach programs. One hundred percent of WWE’s profits from the Cena merchandise were donated to Susan G. Komen.
Monday Night Raw
, Cena presented a check on behalf of the WWE Universe for $1 million to Eric Brinker, son of Susan G. Komen Founder/CEO Nancy G. Brinkler, and Dorothy Jones, Vice President of Marketing for Susan G. Komen. More than 100 breast cancer survivors, co-survivors and representatives were in attendance to help bring awareness to the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States.
“I want to personally thank the WWE Universe for their overwhelming support of Susan G. Komen’s fight against breast cancer,” said John Cena. "I'm truly honored to lead WWE's charge to rise above cancer and help find a cure."
"Women everywhere will benefit from this extraordinary partnership, which has helped to reach millions of people, while raising funds for Komen's cutting-edge global research program,” said Dorothy Jones, Vice President of Marketing for Susan G. Komen. “We are so grateful for WWE, and especially to John Cena and the WWE Superstars and Divas, for their enthusiastic support and friendship."
WWE also utilized all of its assets, including TV and pay-per-view broadcasts, live events, PSAs, in-arena, digital and social media to generate awareness and encourage fans to get involved. Throughout the month, the announcer table, entrance ramp and ring skirts were co-branded, and the middle ring rope was turned pink to promote the fight against breast cancer. WWE generated an astounding 500 million impressions for Susan G. Komen, including more than 300 million impressions during TV broadcasts in the U.S. and 200 million global digital impressions.