LONDON, Oct. 30, 2012 /PRNewswire/ -- fanatix, U.K.'s leading social network dedicated entirely to sports, announced today the U.S. launch of its app after securing an additional $1 million in funding from angel investors.
The free iOS app is drawing from its success overseas to deliver an all-encompassing social platform to American sports fans, having surpassed the 250,000 mark in downloads and increased its daily active user base from 500 to more than 35,000.
"The collision of social and mobile has created the opportunity for the sports industry to 're-imagine the back-page' and we think that we're starting to see that fulfilled by the fanatix suite of products," said Will Muirhead, fanatix Founder and CEO."The summer of sport has been a real catalyst for growth. As we moved from Chelsea's victory in the UEFA Champions League to Euro 2012 and the Olympics, our audience rocketed. With October thru December being the most jam-packed time in American sports, between the World Series, the NFL at the midseason mark, the 2012-13 NBA season tipping off tonight, and college football bowl season on the horizon, now is the ideal time to bring U.S. fans the remarkable platform that sports fans abroad have been raving about over the past year." Launched in October 2011, fanatix provides sports fans with a personalized stream of sports content – news updates, tweets, video clips, live scores and statistics – and enables easy sharing of that content in huddles (group chat for sports fans). The average fanatix user is now accessing the app five and a half times a day – with the average registered user accessing the service over 10 times a day – captivating sports fans before, during and after live sporting events. fanatix provides sports enthusiasts with the ultimate platform to share and discuss their passion for sports. "Fans want to stay connected to their teams and friends that share their passion 24/7 – whether they're at the bus stop, at work or watching the game from the comfort of their own sofas."